Tuesday, November 19, 2013

Gizmos or Blue Chips -- The Choice is Yours!!

Every time the SENSEX touches a new high, newspapers publish the same old story – Retail left in the lurch, Retail Investors not participating, Retail miss the bus!! ..Though media might cite reasons like inflation, lack of government initiatives, lack of research capabilities on the part of retail investors as reasons for their non-participation, they fail to highlight the latest trend among youngsters with fat pay pockets and high disposable incomes – Spending big time on Gizmos!!
A small analysis was made by me and my firm on this topic. The launch date of various I Phone models over the last five years was tracked and their launch prices were noted. Price of five blue chips in Indian Equity Space – TCS, Tata Motors, HUL, HDFC and Sun Pharma was also noted on the launch dates. These blue chips are well known and are either the market leader or among the top 3 players in their respective domains (both at the time of investing as well as at the time of this report).
Had a person invested in these blue chips instead of buying the phone, the absolute returns that the scrips would have generated as on Sep 30 2013 is shown in the table. The table speaks for itself!!

I am not against buying gizmos!! But a person should also pay attention to his personal finance!! He should have a long term view, understand the importance of starting early to invest, invest wisely and prudently!! Deferring smart phone purchases or buying a stripped down version of it could actually make a huge difference to the retirement corpus of an Individual!!



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